Creative Strategy
Paid and organic social for DTC brands
Concepts that convert, not just content that fills feeds.
I write the brief, direct the shoot, and read the numbers until something wins. Ten years agency side, now Creative Strategist at Instant Hydration. Hiring full time or need a fractional strategist? Let’s talk.
100+
BRAND PARTNERSHIPS
10K+
VIDEOS CREATED
10+
YEARS OF EXPERIENCE
Instant Hydration
✳︎
Natura
✳︎
Lululemon
✳︎
Teleties
✳︎
The Peanut Shell
✳︎
Instant Hydration ✳︎ Natura ✳︎ Lululemon ✳︎ Teleties ✳︎ The Peanut Shell ✳︎
HIGHLIGHT
$171.60
New customer CAC
Instant Hydration
Creative Strategist, now
STRATEGY
$10.8K
Spend, Crisp Apple test
0.40
First order ROAS
0.91%
CTR
1.15%
CTR, flavor launch
Flavor drops and licensed partner ads with ICEE, Luigi’s and Wonka. The Crisp Apple taste test scaled the furthest.
Milano Wigs
Editorial rebrand
7.45
ROAS
69.9%
FIRST FRAME HOLD
Editorial beauty shots titled by shade, so every wig reads real and worth a $1,500 order.
PAID SOCIAL
Natura US
STRATEGY
Organic TikTok and TikTok Shop, first months
+179%
FOLLOWER GROWTH
+91%
TIKTOK SHOP ORDERS
+65%
GMV GROWTH
Cold US launch to TikTok Shop Gold Status. Week over week peaks hit +185% followers and +135% GMV.
The Peanut Shell
PAID SOCIAL
Gifting angle
19x
ROAS
25%
CLICK TO PURCHASE
2.17%
CTR
A 23 piece layette set pitched as a generous gift, not a bulk bundle.
Teleties
PAID SOCIAL
Americana campaign
4.24
ROAS
20%
THUMBSTOP RATE
$4.5K
PURCHASE VALUE
Summer concepts built on Americana and beach day hair. Content first, ad second.
Gardencup
PAID SOCIAL
Feed worthy salads
96K
IMPRESSIONS
$1,354
PURCHASE VALUE
3
FEED CONCEPTS, WARM TO COLD
Each concept sold one promise. Clean eating, zero prep.
More of the work. Instant Hydration first, then Natura, The Peanut Shell, Teleties and Gardencup.
experience
Instant Hydration
Creative Strategist, now
Paid social testing on Meta
Licensed partner drops with ICEE, Luigi's and Wonka
Limited flavor launches like Crisp Apple
adQuadrant
Creative Strategist and Art Director
Natura US, Teleties, 1stPhorm, The Peanut Shell
Managed two direct reports
Before that
Power Digital, Organic TikTok Strategist
Over The Top Marketing, Lead Social Producer
Tyler Mount Ventures, Social Video Strategist
RPM, Social Media Manager for Broadway shows