Creative
Strategy

Paid and organic social for DTC brands


I write the brief, direct the shoot, and read the numbers until something wins.

Instant Hydration

IN -HOUSE CREATIVE STRATEGIST | LIFESTYLE AND WELLNESS

Instant Hydration sells electrolyte sticks on subscription. My job is to keep a steady flow of new creative going into Meta and find the angles that bring in new customers at a CAC the business can live with.

Most of my testing runs on two tracks. Limited flavor drops like Crisp Apple, where urgency does the work. And licensed partnerships with ICEE, Luigi's and Wonka, where the brand people already love gets them to stop scrolling.

$10.8K

Spend, Crisp Apple test

0.40

First order ROAS

0.91%

CTR

1.15%

CTR, flavor launch

NATURA US 

adQuadrant Paid social · Beauty

Cold US launch to TikTok Shop Gold Status.

+179%

FOLLOWER GROWTH

+91%

TIKTOK SHOP ORDERS

+65%

GMV GROWTH

Teleties

adQuadrant Paid social · Beauty


Summer focused Americana campaign

4.34

ROAS

$4.6K

PURCHASE VALUE

What brands say

let's make something

unskippable